Erigin Marketing Blog

Social Media Targeting Raytheon is a technology and innovation leader specializing in missile defense, civil government, and cybersecurity solutions. With an astonishing $23 billion in sales and 61,000 employees worldwide, they have established an impressive presence...

Who would have thought that messaging apps like Facebook messenger would have become so popular…? Whatsapp – 1 billion active users Facebook Messenger – 900 million active users Viber – 700 million active users. Mark Zuckerberg forked out $19 billion dollars to buy...

Following up on last week’s post covering my most important lessons for attracting your webinar audience, let’s now pivot and focus on how to keep them engaged once they show up live as an attendee at your webinar. Next week, my final post will cover how to convert...

I am a storytelling and comedy nerd, a marketer, and a comic improviser. I know how important preparing and letting go is. In the same way software nerds rule technology development (I say this with admiration, as I am married to one!), the future of streaming video...

Have you ever wondered what separates successful social media marketers from those that struggle? Or why one business will succeed on social media while another staggers along? The answer isn’t as complicated as you might think. Those that achieve exponential growth...

Master the Art of Presentation Do you find yourself breaking out in a cold sweat whenever you’re faced with a boardroom full of expectant faces? Do you detest public speaking and presentations? Labeled “a public speaking phenom,” New York Times and Wall Street Journal...

This is episode three of my new show: Marketing Marvels. It almost seems too simple: Utilizing your email signature, the thing that gets automatically attached to every single email you send, for marketing purposes. Whether it’s an invitation to an event, a promotion...

The business of apps is thriving. Around the close of 2015, Google Play contained around 1.8 million apps, while the Apple Store boasted 1.5 million apps in June 2015. Estimates peg consumer expenditure on mobile apps at $50 billion for 2016. This makes the mobile app...

Image via Unsplash Large companies live or die based on their data, so you’d think that marketing data would be strictly controlled and carefully recorded and maintained. But this is not always the case. In fact, in non-tech companies, where marketing automation...

In case you hadn’t noticed, the mass adoption of high-speed internet has dramatically transformed the way that businesses operate. For the first time in history, businesses are not impeded by geographical restrictions when it comes to securing a skilled, professional...