Erigin Marketing Blog

Disruptive Story Cycle Not only is Geeta Nadkarni a fantastically disruptive force in the PR market, she is the creator and President of Baby Got Booked! and Baby Got Booked Labs, part of her suite of businesses at Geeta Nadkarni Media Inc. Through her coaching and...

If it’s Friday, it must be my day to create some content. Marketers are busy planning, creating, optimizing, and analyzing, and for many of us, creating content is just one of many things on our to-do lists. We’ve all seen the stats that reveal B2B marketers are...

Stats, facts, and figures—we all love data, and it certainly helps make content all the more powerful. Data, when used properly, makes an argument more compelling, underscores a position, and adds relevancy and authenticity to a story. Yet we’ve all seen infographics,...

The rapid advance of technology forces marketers and creators to reinvent the way they produce content more quickly than ever before, but the goal remains the same: Tell a great story that captivates and informs. With that in mind, here are five emerging trends...

Challenging the Sales Status Quo We all know the sales funnel. We are familiar with its design, function, and purpose. But what if somebody came along and told you that your funnel had been upside down this whole time? And that starting with a narrow field of...

Total Mentions Social Media Marketing World (#SMMW16) kicked off last Sunday, bringing 3,000 marketing professionals to San Diego through Tuesday. During the course of those three days, nearly 72,000 mentions were made by attendees and those discussing the conference...

If you’re a B2B company, then you know just how important your people are to your company’s success. Don’t get us wrong—employees are an important part of every business, no matter the industry. Without good people who do their job and treat customers well, your...

Open Your Mind… …and the rest will follow? Well, yes! Tyler Farnsworth is a titan of creative problem solving, and he’s capitalized on his riveting skill sets to great success. He believes in passion, making marketing exciting, thinking outside of the box, and...

A recent update to Instagram’s feed sorting got marketers worried. A straight-forward chronological order will be replaced with Facebook-like algorithm that takes into account many social signals, including engagement and past likes to predict “relevancy” of posts....

Last week I was in Nashville speaking at Marketing United, a fantastic event run by Emma, one of my sponsors and the company that powers our email program here at Convince & Convert. _____________________________________________ NOTE: I talked about this lesson first...