Erigin Marketing Blog

Do you dream that your workweek mornings were filled with yoga, journalling, and eating farm fresh breakfasts? These things would make for a very relaxing morning, but according to a new video from Organic Valley, the reality for most working women is quite opposite....

Transforming the Content Platform With 15 years of experience technology marketing, Aaron brings a keen eye for how to successfully market to marketers through engaging and interactive content. He has become a skilled advocate for interactive content and its growing...

Instagram recently sparked a social media panic attack when they announced their decision to move from a chronological feed to an algorithmic feed. While this is something that its sister company, Facebook, has done for a while, it didn’t stop people from freaking...

Are You Helping? Think it’s all about you? Not so. Michael Georgiou is living proof that success comes from serving your market diligently and generously while taking the time to add personal touches. Michael believes in research, knowing your message, giving back to...

Facebook users are sharing 684,478 pieces of content per minute. Each day, there are more than 500 million Tweets processed on Twitter and 80 million photos posted to Instagram. With such an influx of content on social media, it’s more difficult than ever for brands...

Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever The precipitous decline of organic reach on...

Social Media Is a Long Game Gary builds businesses. During his career, he has grown a family wine business by 20,000% in 5 years, founded one of the world’s hottest digital agencies, co-founded an investment fund, acted as an angel investor and venture capitalist,...

In January, I wrote about “The 7 Worst Ad Campaigns of 2015” and received great feedback from the community. It inspired me to create this piece—if we can learn from the worst, then we can also learn from the best. In the last article, I focused on advertisements in...

Email marketing has changed significantly over the past several years—driven by migration of email reading to mobile devices, the debut of email on wearables like the Apple Watch, and broad adoption of engagement-based email filtering by inbox providers. Given all of...

Make Your Story Stand Out Michael Gass is celebrating his ninth year as the leading consultant that ad agencies and marketers call when they need a little help identifying their business identities. And if you’ve been listening to the Business of Story Podcast, you...