Over 50% of Internet users today search for information about the products and services they wish to avail of using their phones. This means that as a business owner, you must have ads that are compatible with mobile devices. This is how you can increase your...
Instagram, the photo sharing app, has launched a new logo. Early reactions are dividing fans, but I believe it will become well-loved in the long run, as it uses some clever neuroscience tricks to appeal to our subconscious minds. Logos, particularly those of...
The warm breeze and budding flowers means spring is here, and it’s time to start thinking about your summer PPC campaigns. I know—we’ve barely seen an April shower, yet savvy retailers know to nail PPC each season. It’s best to start early. It might be tough getting...
In order to remove language barriers from its new global campaign, Pepsi is taking a creative approach by enlisting the emoji to encourage consumers to spark emotive, unexpected conversations around the world. Dubbed #sayitwithpepsi, the campaign will run in about 100...
My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience,...
