Erigin Marketing Blog

Sometimes, a little competitive banter goes a long way—especially when the Royal Family and Obamas are involved. To promote the upcoming Invictus Games, both famous families came together through the magic of social media to raise awareness with a generous helping of...

Framing, Simplifying, and Getting Clarity When the word “strategy” is said out loud to someone in person, you’ll often see a slow fade backwards as they suddenly think of something they absolutely must do immediately. Many conjure up the terrifying image of a dusty...

As content marketers, it goes without saying that most of us spend the better part of our day on the web. We’re content enthusiasts. We’re always on the hunt for a campaign or idea that will wow us or (preferably) click “Share” on social. A recent survey by the Pew...

Quality Trumps Quantity Ten Big Macs does not a Filet Mignon make. And if you insist on trying it anyway, we’re not responsible for the tummy ache. Frank Danna is a wizard of emerging platforms, superior content, and enthusiasm. He believes that quality of content—and...

I remember reading an article years ago about email being dead. Well…long live email. When you share something out on social media channels typically less than 5% of people actually get to see it. If you’re sharing on email around 20% of people will see it. And…...

It’s been 8 weeks since the launch of my newest book, Hug Your Haters. (if you haven’t grabbed a copy, I’d love your support). With this book, I’m trying to fundamentally change the way we think about customer service, from “necessary evil” to “the new marketing.”...

Strategy + Content = Successful Social Is content overheated these days? Has it just become a buzz word? Or are we paying too much attention to it and driving it into the ground? How can we balance content with quality and quantity? These are the pressing questions on...

As marketers, Peter Drucker’s oft-repeated phrase, “What gets measured gets improved,” is more than a piece of wisdom—it’s a way of life. We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially...

Are you using Facebook to market your business, but struggling to create momentum? Would you like to finally make sense (and take full advantage) of this social giant? Sure, there’s no one-size fits all solution. But there are proven ways to improve your Facebook...

Image via Unsplash Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. It is a cost-effective way to increase the reach of your posts and the visibility of your content. Your employees are a...