Erigin Marketing Blog

These days, marketers don’t just want a chair at the table—they want to lead the meeting. But no matter how smart and fast your marketing team is, it’s only one piece in a larger puzzle that runs your company. Whether you’re part of an in-house team or a member...

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. The rise of...

Millions and Billions of… Something? It’s accepted as fact that your reach and impact on social is directly related to the numbers of views, likes, fans, followers, retweets, and plays your posts receive. Right? Well… not really. With 18 years of...

Each quarter, a brand receives an average of 9,052 inbound social messages that require a response. Any social media manager or social customer care agent knows that there’s a great deal of overlap in the Tweets a brand attracts. After all, great minds think...

“Branding is dead!” “Long live branding!” Our relationship with the construct of branding is a little sketchy these days. While we don’t trust traditional brand advertising to the degree we once did in the broadcast era, today’s...

Teamwork Makes the Dream Work Today, we have two phenomenal women on the Business of Story Podcast. Nancy Duarte is the Principal of Duarte Inc., the largest design firm in Silicon Valley, not to mention the fifth-ranked women-owned firm. She is a communication expert...

Mother’s Day is almost here. With less than one week until the annual day of motherly celebrations, last-minute shoppers are wracking their brains to find the perfect gifts for Mom. Believe it or not, this is an opportune time to kick promotions up a notch. 84 percent...

Business and customer data has existed for ages. Mostly, however, it sat hopelessly trapped in handwritten ledgers, filing cabinets, and floppy disks, a precious resource untapped. The introduction of Data Management Platforms (DMPs) and Customer Relationship...

Abbott Laboratories Buys St. Jude Medical Yesterday, it was announced that Abbott Labs would acquire St. Jude Medical in a $25 billion deal to expand heart device research and business. The news of the merger sent Abbott Labs straight to the top of headlines, with a...

There’s a reason why email is the second biggest category where marketers spend their money. Dollar for dollar, email is still the most effective digital marketing tactic available. Email confirmations are one branch of email marketing, and they can be used for...