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Erigin Marketing Blog

MLM Blog

3 Ways to Strengthen Your Marketing Leadership

These days, marketers don’t just want a chair at the table—they want to lead the meeting. But no matter how smart and fast your marketing team is, it’s only one piece in a larger puzzle that runs your company. Whether you’re part of an in-house team or a member...

Why the Future of Social Community is Omni-Social

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. The rise of...

How to Go From Collecting Fans to Social That Works

Millions and Billions of… Something? It’s accepted as fact that your reach and impact on social is directly related to the numbers of views, likes, fans, followers, retweets, and plays your posts receive. Right? Well… not really. With 18 years of...

How to Create a Scrappy Brand Blueprint

“Branding is dead!” “Long live branding!” Our relationship with the construct of branding is a little sketchy these days. While we don’t trust traditional brand advertising to the degree we once did in the broadcast era, today’s...

5 Ways to Woo Last-Minute Mother’s Day Shoppers

Mother’s Day is almost here. With less than one week until the annual day of motherly celebrations, last-minute shoppers are wracking their brains to find the perfect gifts for Mom. Believe it or not, this is an opportune time to kick promotions up a notch. 84 percent...

How Important Are Confirmation Emails?

There’s a reason why email is the second biggest category where marketers spend their money. Dollar for dollar, email is still the most effective digital marketing tactic available. Email confirmations are one branch of email marketing, and they can be used for...

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