Erigin Marketing Blog
MLM Blog3 Ways to Strengthen Your Marketing Leadership
These days, marketers don’t just want a chair at the table—they want to lead the meeting. But no matter how smart and fast your marketing team is, it’s only one piece in a larger puzzle that runs your company. Whether you’re part of an in-house team or a member of an...
Why the Future of Social Community is Omni-Social
The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. The rise of...
How to Go From Collecting Fans to Social That Works
Millions and Billions of… Something? It’s accepted as fact that your reach and impact on social is directly related to the numbers of views, likes, fans, followers, retweets, and plays your posts receive. Right? Well… not really. With 18 years of experience at Cox...
How Suggested Replies Can Increase Your Social Response Rate
Each quarter, a brand receives an average of 9,052 inbound social messages that require a response. Any social media manager or social customer care agent knows that there’s a great deal of overlap in the Tweets a brand attracts. After all, great minds think...
How to Create a Scrappy Brand Blueprint
“Branding is dead!” “Long live branding!” Our relationship with the construct of branding is a little sketchy these days. While we don’t trust traditional brand advertising to the degree we once did in the broadcast era, today’s crowded digital marketplace demands...
The Power of Stories, Ceremonies, and Symbols in Your Business
Teamwork Makes the Dream Work Today, we have two phenomenal women on the Business of Story Podcast. Nancy Duarte is the Principal of Duarte Inc., the largest design firm in Silicon Valley, not to mention the fifth-ranked women-owned firm. She is a communication expert...
5 Ways to Woo Last-Minute Mother’s Day Shoppers
Mother’s Day is almost here. With less than one week until the annual day of motherly celebrations, last-minute shoppers are wracking their brains to find the perfect gifts for Mom. Believe it or not, this is an opportune time to kick promotions up a notch. 84 percent...
What Small Businesses Need to Kickstart a Programmatic Ad Strategy
Business and customer data has existed for ages. Mostly, however, it sat hopelessly trapped in handwritten ledgers, filing cabinets, and floppy disks, a precious resource untapped. The introduction of Data Management Platforms (DMPs) and Customer Relationship...
How the Recent Surge in Pharma Deals is Dominating Media Headlines
Abbott Laboratories Buys St. Jude Medical Yesterday, it was announced that Abbott Labs would acquire St. Jude Medical in a $25 billion deal to expand heart device research and business. The news of the merger sent Abbott Labs straight to the top of headlines, with a...
How Important Are Confirmation Emails?
There’s a reason why email is the second biggest category where marketers spend their money. Dollar for dollar, email is still the most effective digital marketing tactic available. Email confirmations are one branch of email marketing, and they can be used for many...