What Makes a Hero? Each week, we invite a new guest to help us break down the story cycle and its origins in Joseph Campbell’s “The Hero’s Journey” so that listeners can use these tools when crafting brand stories, marshalling the troops in their companies, and...
Not planning for your social media campaign can be a disaster for your business. A social media campaign can deliver great results. It can also deliver really poor results and waste your money. What causes them to fail? Not using cat videos… ha ha… Ignoring cat...
Virtual Reality Training a couple upstarts in the marketing department to add video to their cache of social tools is hard enough. But imagine trying to wrangle 80,000 employees spread across the country into embracing and utilizing video as a serious marketing tool...
Image via BigStockPhoto.com Unless a majority of them are negative, having more reviews is better than having fewer reviews. Sometimes, the total number of reviews for a product or company is prominently displayed on the website, and can serve as visual shorthand that...
Did you know that of all the targeting options you have when it comes to PPC, retargeting can be the most effective one? Image via ComScore The only downside is that many people do it so wrong. Grouping all your visitors into one audience and hitting them with the...
