Content marketers like to think we are important. We’ve changed the face of modern marketing, haven’t we? We create the content that drives awareness, builds relationships with prospects, and helps move them along their path to purchase. Well, according to a study of...
Image via BigStockPhoto.com Is seeing really believing? A new study by Michigan State University seems to think so: “The part of the brain responsible for seeing is more powerful than previously believed. In fact, the visual cortex can essentially make decisions just...
You’ve just created the Mona Lisa of content. It’s beautiful, it’s one of a kind, it has metaphors, it has puns, and you’ve proofread it 14 times. Now, where is everybody? Unfortunately, great content is worthless if nobody ever sees it. And posting your Mona Lisa to...
The Power of the Personal David Spark began his career as a touring stand up comedian. He eventually made the switch from writing comedy to writing content after tiring of the always-on-the-road stand-up lifestyle, and founded Spark Media Solutions shortly thereafter....
Image via BigStockPhoto.com Did you ever think that a selfie could help the community? It’s a nice thought, right? Toyota recently partnered with Saatchi and Saatchi LA to add a slice of philanthropy to their December Sales Event marketing strategy. They donated...
