Image via BigStockPhoto.com In 2016, brands should be doing everything possible to promote customer loyalty. New sales are vital to a business and can help drive growth, but are executives forgetting the bread and butter of their income, their existing customers? To...
How IHOP Turned Pancake Art Into an Unforgettable Customer Experience Ever wondered what your portrait would look like on a pancake? If so, this campaign is for you. In celebration of the return of “All You Can Eat Pancakes,” IHOP commissioned pancake artist Nathan...
My daughters are fluent French-speaking wonders, and they’ve taught me something amazing about linguistics and communication: French speakers implement a specific salutation for different people holding different stations within society. It seems obvious, and there...
Politics: State of the Union President Obama delivered his final State of the Union address last Tuesday, and Twitter was all abuzz with #SOTU chatter. Overall, there were more than 950,000 Twitter mentions during the hour-long speech: While Obama addressed a host of...
Crafting a Nuanced Experience This week’s episode of Content Pros is a special hosts only show with your favorite hosts, Chris Moody and Randy Frisch. After hearing Chris and Randy interviewing the top content marketers in the industry each week, it’s time to turn the...
