Erigin Marketing Blog

As a digital marketing expert, I inevitably find myself struggling to keep up with the happenings around the world. I’m always keen to grab more and more knowledge from everything I come across, but it can be difficult. I wonder about the enormity of the human mind....

Social media platforms are always being updated, which means they’re constantly changing their profile and cover photo dimensions, layouts, and dimensions for uploaded images. It can be tough to keep track of. And we understand you’re busy; you can’t spend all your...

Chances are, you’ve had a moment like this: A gorgeous meal or beverage is placed in front of you. It’s so beautiful and drool-worthy that you cannot resist the urge to snap a photo and share it across your social media sites. This is precisely the sentiment and...

Here’s a question for you: How effective is your content at driving traffic to your website? If your answer is “not very,” then this is the post for you. Even if your content is performing well, there’s always room for improvement. But contrary to popular belief, this...

Tech Stacks and Multi-Hub Solutions As the creator of one of the most highly anticipated annual infographics on the marketing technology landscape, Scott has become somewhat of an expert on this growing product area. Since 2011, this field has skyrocketed from 150 to...

Image via Unsplash As an agricultural company, part of our editorial calendar is telling the story of our products—seeds—and the people—farmers—who use them. From an editorial planning prospective, one of the great things about the growing season is that it’s...

All Hail the Queen Beyonce?! No, we have someone better: Holly Hamann. An absolute veteran and visionary, Holly has seen and knows it all. With vast amounts of experience, information, and statistics, she has seen how marketing has developed, and has a clear picture...

Lately there has been a lot of talk about customer experience, or CX. Its value and importance within a given brand is at or near the top of the priority list for many companies the world over. At least it should be. But as important and as talked-about as CX is,...

Customer service is being disrupted in the same ways that marketing has been disrupted: mobile, social, Millennial behavior shifts. We talk about marketing disruption A LOT. We talk about customer service disruption just a little. As a result, most companies are using...

Snapchatting for Talent With over 6,000 employees that work with 82% of the world’s Fortune 500 companies, BMC Software is a behemoth in the field of enterprise IT solutions. Carlos has the daunting position of being in charge of raising awareness for BMC products and...