It’s been 8 weeks since the launch of my newest book, Hug Your Haters. (if you haven’t grabbed a copy, I’d love your support). With this book, I’m trying to fundamentally change the way we think about customer service, from “necessary evil” to “the new marketing.”...
Strategy + Content = Successful Social Is content overheated these days? Has it just become a buzz word? Or are we paying too much attention to it and driving it into the ground? How can we balance content with quality and quantity? These are the pressing questions on...
As marketers, Peter Drucker’s oft-repeated phrase, “What gets measured gets improved,” is more than a piece of wisdom—it’s a way of life. We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially...
Are you using Facebook to market your business, but struggling to create momentum? Would you like to finally make sense (and take full advantage) of this social giant? Sure, there’s no one-size fits all solution. But there are proven ways to improve your Facebook...
Image via Unsplash Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. It is a cost-effective way to increase the reach of your posts and the visibility of your content. Your employees are a...
Disruptive Story Cycle Not only is Geeta Nadkarni a fantastically disruptive force in the PR market, she is the creator and President of Baby Got Booked! and Baby Got Booked Labs, part of her suite of businesses at Geeta Nadkarni Media Inc. Through her coaching and...
