There’s a reason why email is the second biggest category where marketers spend their money. Dollar for dollar, email is still the most effective digital marketing tactic available. Email confirmations are one branch of email marketing, and they can be used for many...
Sometimes, a little competitive banter goes a long way—especially when the Royal Family and Obamas are involved. To promote the upcoming Invictus Games, both famous families came together through the magic of social media to raise awareness with a generous helping of...
Framing, Simplifying, and Getting Clarity When the word “strategy” is said out loud to someone in person, you’ll often see a slow fade backwards as they suddenly think of something they absolutely must do immediately. Many conjure up the terrifying image of a dusty...
As content marketers, it goes without saying that most of us spend the better part of our day on the web. We’re content enthusiasts. We’re always on the hunt for a campaign or idea that will wow us or (preferably) click “Share” on social. A recent survey by the Pew...
Quality Trumps Quantity Ten Big Macs does not a Filet Mignon make. And if you insist on trying it anyway, we’re not responsible for the tummy ache. Frank Danna is a wizard of emerging platforms, superior content, and enthusiasm. He believes that quality of content—and...
I remember reading an article years ago about email being dead. Well…long live email. When you share something out on social media channels typically less than 5% of people actually get to see it. If you’re sharing on email around 20% of people will see it. And…...
