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How Social Selling Will Dominate the Future of E-Commerce

How Social Selling Will Dominate the Future of E-Commerce

You’ve seen the headlines: “Why Is Facebook Engagement Suddenly Dropping?” “Twitter growth grinds to a halt” “Instagram Engagement Slump Continues” And my personal favorite: “This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank”...
How to Add Value to Your Relationships to Grow Influence

How to Add Value to Your Relationships to Grow Influence

Speedboats Are Better Than Yachts Speedboats are more fun, right? Well, they are certainly more agile, just like Jeff Barrett. Jeff dives deep and bares it all as he delves into the impatience that drove him to become an entrepreneur, the growing role PR is developing...
How #StarWarsDay Dominated Social Media

How #StarWarsDay Dominated Social Media

May the Fourth Be With You As Star Wars fans across the world know, May 4th is the day on which their beloved franchise is celebrated. The date was chosen as a pun on the film’s catchphrase, “May the Force be with you.” Even though “May...
3 Ways to Strengthen Your Marketing Leadership

3 Ways to Strengthen Your Marketing Leadership

These days, marketers don’t just want a chair at the table—they want to lead the meeting. But no matter how smart and fast your marketing team is, it’s only one piece in a larger puzzle that runs your company. Whether you’re part of an in-house team or a member...
Why the Future of Social Community is Omni-Social

Why the Future of Social Community is Omni-Social

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. The rise of...
How to Go From Collecting Fans to Social That Works

How to Go From Collecting Fans to Social That Works

Millions and Billions of… Something? It’s accepted as fact that your reach and impact on social is directly related to the numbers of views, likes, fans, followers, retweets, and plays your posts receive. Right? Well… not really. With 18 years of...

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