You’ve seen the headlines: “Why Is Facebook Engagement Suddenly Dropping?” “Twitter growth grinds to a halt” “Instagram Engagement Slump Continues” And my personal favorite: “This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank”...
Speedboats Are Better Than Yachts Speedboats are more fun, right? Well, they are certainly more agile, just like Jeff Barrett. Jeff dives deep and bares it all as he delves into the impatience that drove him to become an entrepreneur, the growing role PR is developing...
May the Fourth Be With You As Star Wars fans across the world know, May 4th is the day on which their beloved franchise is celebrated. The date was chosen as a pun on the film’s catchphrase, “May the Force be with you.” Even though “May...
These days, marketers don’t just want a chair at the table—they want to lead the meeting. But no matter how smart and fast your marketing team is, it’s only one piece in a larger puzzle that runs your company. Whether you’re part of an in-house team or a member...
The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. The rise of...
Millions and Billions of… Something? It’s accepted as fact that your reach and impact on social is directly related to the numbers of views, likes, fans, followers, retweets, and plays your posts receive. Right? Well… not really. With 18 years of...
