Instagram, the photo sharing app, has launched a new logo. Early reactions are dividing fans, but I believe it will become well-loved in the long run, as it uses some clever neuroscience tricks to appeal to our subconscious minds. Logos, particularly those of...
The warm breeze and budding flowers means spring is here, and it’s time to start thinking about your summer PPC campaigns. I know—we’ve barely seen an April shower, yet savvy retailers know to nail PPC each season. It’s best to start early. It might be tough getting...
In order to remove language barriers from its new global campaign, Pepsi is taking a creative approach by enlisting the emoji to encourage consumers to spark emotive, unexpected conversations around the world. Dubbed #sayitwithpepsi, the campaign will run in about 100...
My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience,...
Blogging Through the Sales Funnel In a scant eight months on the job, Jim managed to pull off a seeming miracle at Booker.com. He transformed 50% leads relative to contracts to nearly 100%. Sales productivity went up 240%, lead volume went up 380%, CPAs were cut by...
Would you like to know what keywords your competitors are ranking for? Would you like a report on where you are ranking for your top keywords and if they are going up or down? Would you like to get an idea of how your traffic compares with your competitor? SEMRush...
