Erigin Marketing Blog

The Launch of SoundCloud Go Looking to avoid ads while streaming your favorite songs? SoundCloud has now joined the ranks of other audio distribution platforms by making their music ad-free for a reoccurring monthly fee. In fact, comparisons Soundcloud to its...

The wealth of marketing knowledge available spread all over social media and our digital world can be overwhelming. Add that to the fact that influencer marketing is constantly evolving, and marketers have a really stressful job on our hands. The fact that I may...

Image via Unsplash It has been predicted that by 2020, price and product will no longer represent a brand’s biggest advantage for standing out in a crowded marketplace. Instead, the key differentiator will be a brand’s ability to deliver the best possible customer...

We’re All in This Together There is no “I” in team. But there is an “i” in Shonali. That doesn’t mean she’s self-focused though, on the contrary, Shonali believes that value and success comes from taking the time to research, build relationships, and focusing on...

Do you remember when everyone had a landline? I do. In fact, I remember the days when a phone number with a nine was a thorn in your side because it took longer to dial. It wasn’t that long ago. I also remember when Twitter, LinkedIn, and Facebook were the only social...

Doing Reps and Running Marathons Social Media Marketing World, hosted by Social Media Examiner, is the world’s largest social media conference. Over the course of 3 days, 3,000 attendees hear from 100+ of the world’s top social media pros as they share their...

Twitter bring people closer to their peers. Twitter brings people closer to brands. Twitter brings people closer to celebrities. But Twitter also brings citizens closer to their government. And nowhere is this more the case than with municipal mayors in the United...

Take yourself back to your childhood chemistry lessons. I bet at least once your teacher droned on about how heating up a substance would make the particles in it move faster. What has this got to do with video content marketing? Here’s the picture: Your marketing...

When it comes to bettering your website’s search engine ranking, the importance of following good SEO practices cannot be emphasized enough. Sydney-based Andrew Raso has a similar opinion. He is the Co-Founder of Online Marketing Gurus, an award-winning global SEO...

The Story Master Speaks Robert McKee is the master of Hollywood storytelling, and you may recognize his name. For the first time, we are excited to welcome a previous Business of Story Podcast guest in for another round. Robert is a story mentor, the creator and...