Erigin Marketing Blog

Imagine if you owned a shop and you could follow up everyone who walked into your shop with an advertisement. You could even change your ad based on what aisles they visited… …the products they picked up …the part of the shop they visited …which cash register they...

Does it feel like a new social network pops up almost daily? Feeling the pressure to be “everywhere” and running to keep up? If you’ve wondered which social media site is right for your business, it’s no surprise. With a variety of platforms to choose from, knowing...

Degree’s #EveryMoveCounts While we are on the subject of March Madness, it was interesting to see how brands took to social media during last week’s NCAA championship game. Degree Deodorant, a sponsor of the NCAA, partnered with the organization to conduct a series of...

Webinars continue to be an invaluable content marketing tool for companies to attract and engage with prospects as well as retain existing customers to become your advocates. They are theatrical, like a radio show with pictures, that allows you tell a story beyond...

Find a Story Within a Story Michael Hauge has spent the past thirty-five years in Hollywood, working with the top actors, directors, and screenwriters to develop phenomenal stories. Remember “I Am Legend”? How about the remake of “Karate Kid”? Yep, those are just two...

January has come and gone, and February slipped out the door right behind it. Now it’s March, and you’re probably working hard to implement all those new campaigns and initiatives you developed in December. But did you set the right goals? And are you using the right...

Many people ask me how they can optimize in AdWords. I tell them to look for opportunities in their campaigns. (highlight to tweet) There are numerous AdWords reports that can help you find areas with room for improvement. In this post, I am going to highlight some of...

When starting an online store, content is a frequently underrated yet vital aspect of the website creation process. We consistently tell our clients that we need content for the site completed within the first one to two months of a project—otherwise, it is the area...

With each passing year, April Fools’ Day presents a challenge and opportunity for companies. While April Fools may not be for every company out there, there are some companies who surprise and delight us each year. Following last year’s robust Convince & Convert...

Targeting the Reptilian Brain When his son left for film school, Park Howell became very curious about his education as it related to storytelling. As a result, Park began studying and researching storytelling until he understood its underpinnings in our subconscious...