Erigin Marketing Blog

The Art of Learning Mike McGrail joins the Content Pros today all the way from Edinburgh, Scotland. Having recently put his own Digital Marketing Consultancy on hold, he is the new Marketing Director at Administrate. This shift has resulted in a specificity of focus...

2016 is here, and it’s safe to say that the hype around social media has well and truly settled. We have watched social charge through its wild, carefree teenage years and make billions of friends in the process. Undeniably the popular kid at school, the period of...

What Kind of Story Do You Want to Live? Jen Grisanti may have a phenomenal resume, but she will be the first to tell you that it is the result of a lot of hard work and yes, a few pitfalls along the way. These failures, however, are an aspect of the human condition...

Editor’s Note: Unfortunately the audio in this episode was compromised, so we decided to run the transcript only for this amazing episode with Jonathan Wichmann. Please read it, Jonathan has some amazing tips for marketers everywhere, especially in the B2B sector....

Image via BigStockPhoto.com If it feels like there are more complaints than ever, and that you’re spending more time and money dealing with negativity and backlash, you’re right. But the rise of customer complaints represents a huge opportunity. That’s why I wrote my...

Tech: #CES2016 The 49th annual Consumer Electronics Show was held in Las Vegas last week, and if you have been following our coverage, you definitely know the media and people everywhere have been abuzz about new product launches and announcements. Some highlights? On...

Webinars can be a powerful way of building sales for your products and services. But webinar marketing require a lot of planning. There are a lot of tactics to achieving the conversions you want on the call (if you are selling!) and there’s a lot of follow-up work. If...

The biggest challenge B2B marketer will face in 2016 is the same as 2015, ’14 and ’13 before it. Want to take a guess what it is? I’ll save you some time: It’s process. Process alone is the greatest gap we see in today’s modern marketing environments. (highlight to...

Image via BigStockPhoto.com A new year brings along new opportunities and new challenges. The SEO world, too, is preparing to combat unexpected threats, especially from various Google penalties. What are those possible threats? Imagine, you wake up one fine morning...

Ever wonder how to use social media to make sales? Or what steps you should take before using social media as a lead generation tool? While using social media for awareness isn’t new, converting connections into leads is. In fact, it’s the top challenge I hear from...