Erigin Marketing Blog

Advertising has always been about creativity and addressing the pain points of your consumers, and it still is today. Throughout the years, advertisers have developed guidelines for most industries (including banner advertising), and those guidelines are...

Feed Your Brain Story Margie Meacham teaches multinational corporations how to apply neuroscience to their learning processes to better connect with employees and customers. She turns teachers and business leaders alike into learning experts so that they can be more...

Image via Unsplash When David Bowie died last week (and by the way, f*ck cancer) companies hither and yon decided to hitch their social media exposure and engagement wagons to Ziggy Stardurst, thinking that the strategy of “riding the hashtag” gave them license to use...

Divide and Conquer When you are a B2B company with a product that has an extended buying cycle, it can be difficult to know how and when to engage with your clients through social media. Marketing automation can ease this burden by keeping your brand in the minds of...

Image via BigStockPhoto.com If you’re interested in learning how to create SlideShare presentations that generate thousands of views and downloads, this will be one of the best blog posts you’ll ever read. Two years ago, I set out on a mission to uncover insights that...

The first thing everyone finds out about me is that I love lists and checklists. Shopping lists, to-do lists, reading lists—I am always thrilled to make them. It’d be a shame if I didn’t have a detailed checklist for my #1 activity: content writing. For all my...

Looking to visually market your business on Facebook? Want quick and easy ideas to promote your product or service? While there are countless ways to create differentiation on Facebook, your cover photo is the first thing most fans will see. Designing a customized...

Image via BigStockPhoto.com When was the last time you phoned up a company to leave them feedback, or even just sent them an email? Can’t remember? Well, you’re not alone. Customers today are turning towards social media instead to let companies know exactly what they...

A recent Twitter exchange between Pret a Manger and an unhappy customer offers an important reminder that every customer interaction should be treated as an opportunity to deliver a positive, if not hilariously memorable, experience. The exchange started out...

Image via BigStockPhoto.com I gave a webinar a few weeks back about how to come up with fresh and fun ideas for content marketing using improv comedy. This wasn’t about being funny—it was about using principles from improv to create content with a lighthearted touch...