Erigin Marketing Blog
MLM Blog
The Hero’s Journey: Finding Inspiration to Author Brand Stories
What Makes a Hero? Each week, we invite a new guest to help us break down the story cycle and its origins in Joseph Campbell’s “The Hero’s Journey” so that listeners can use these tools when crafting brand stories, marshalling the troops in their companies, and...
Social Media Campaign Planning Guide – The Rocket Formula
Not planning for your social media campaign can be a disaster for your business. A social media campaign can deliver great results. It can also deliver really poor results and waste your money. What causes them to fail? Not using cat videos… ha ha… Ignoring cat...
How to Train 80,000 People to Use Social Video Effectively
Virtual Reality Training a couple upstarts in the marketing department to add video to their cache of social tools is hard enough. But imagine trying to wrangle 80,000 employees spread across the country into embracing and utilizing video as a serious marketing tool...
The Right Way to Ask for Customer Reviews
Image via BigStockPhoto.com Unless a majority of them are negative, having more reviews is better than having fewer reviews. Sometimes, the total number of reviews for a product or company is prominently displayed on the website, and can serve as visual shorthand that...
You’re Doing Retargeting Wrong: Here’s How to Fix It
Did you know that of all the targeting options you have when it comes to PPC, retargeting can be the most effective one? Image via ComScore The only downside is that many people do it so wrong. Grouping all your visitors into one audience and hitting them with the...
What Makes Customers Loyal to Brands?
Image via BigStockPhoto.com In 2016, brands should be doing everything possible to promote customer loyalty. New sales are vital to a business and can help drive growth, but are executives forgetting the bread and butter of their income, their existing customers? To...
How IHOP Turned Pancake Art Into an Unforgettable Customer Experience
How IHOP Turned Pancake Art Into an Unforgettable Customer Experience Ever wondered what your portrait would look like on a pancake? If so, this campaign is for you. In celebration of the return of “All You Can Eat Pancakes,” IHOP commissioned pancake artist Nathan...
Why You Need Design Thinking and How to Use It
My daughters are fluent French-speaking wonders, and they’ve taught me something amazing about linguistics and communication: French speakers implement a specific salutation for different people holding different stations within society. It seems obvious, and there...
How Visuals are Telling the NAIAS Story
Politics: State of the Union President Obama delivered his final State of the Union address last Tuesday, and Twitter was all abuzz with #SOTU chatter. Overall, there were more than 950,000 Twitter mentions during the hour-long speech: While Obama addressed a host of...
Why Content Experience Matters
Crafting a Nuanced Experience This week’s episode of Content Pros is a special hosts only show with your favorite hosts, Chris Moody and Randy Frisch. After hearing Chris and Randy interviewing the top content marketers in the industry each week, it’s time to turn the...
