Erigin Marketing Blog

Move over, Millennials—Generation Z is the freshest wave of movers and shakers to grace the online marketplace. Just out of high school, these incoming trendsetters don’t  know a world without smartphones, they have no clue what a two-hour wait time feel like, and...

There’s no shortage of how-to articles and blog posts on leveraging the power of social media. And with this endless sea of social media-touting commentary, it’s natural to think you’ve got to jump headfirst into the social sphere to keep your brand from getting left...

Ever wonder what makes one blog popular and another flop? Or why one blog builds a solid readership, while another struggles to find an audience? There’s no doubt about it. Starting a business blog isn’t easy. But growing one? That is even harder. From content...

As marketers, we’re primed to use emotion to gain attention and connect with customers. Emotion can take many forms, from joy to sympathy and many in between. But the ultimate emotional motivator is fear. Fear defined is “a vital response to physical and emotional...

Image via BigStockPhoto.com For marketers, the most important thing is how much traffic you convert—right? Marketers are brainwashed to think they can pick the right offer to the right person, and it’s as simple as that. But it’s not—there is no secret formula that...

Content marketers like to think we are important. We’ve changed the face of modern marketing, haven’t we? We create the content that drives awareness, builds relationships with prospects, and helps move them along their path to purchase. Well, according to a study of...

Image via BigStockPhoto.com Is seeing really believing? A new study by Michigan State University seems to think so: “The part of the brain responsible for seeing is more powerful than previously believed. In fact, the visual cortex can essentially make decisions just...

You’ve just created the Mona Lisa of content. It’s beautiful, it’s one of a kind, it has metaphors, it has puns, and you’ve proofread it 14 times. Now, where is everybody? Unfortunately, great content is worthless if nobody ever sees it. And posting your Mona Lisa to...

The Power of the Personal David Spark began his career as a touring stand up comedian. He eventually made the switch from writing comedy to writing content after tiring of the always-on-the-road stand-up lifestyle, and founded Spark Media Solutions shortly thereafter....

Image via BigStockPhoto.com Did you ever think that a selfie could help the community? It’s a nice thought, right? Toyota recently partnered with Saatchi and Saatchi LA  to add a slice of philanthropy to their December Sales Event marketing strategy. They donated...