Erigin Marketing Blog
MLM Blog
What Agile Content Marketing Means for Your Business
There it is, hanging on the wall, staring us down—its massive, white face with a blank, squeaky-clean stare. Sitting in its shadow, we spitball and brainstorm while leaning back into the most ergonomically creative position (sneakers up on the table). It’s our ritual,...
What the Sales Funnel Can Teach Your PR Department
Image via BigStockPhoto.com Sales and PR have a lot in common—even if both sides are reluctant to agree. Sure, the goals are varied, the methods are unique, and even the personalities among types of professionals can greatly contrast. But there are still elements that...
6 Types of Iteration Every Content Strategy Needs
A seasoned pro can make reasonably informed guesses about what a given target audience will respond to. It’s the starting point of any new campaign. And by watching analytics, we can measure just how good those informed guesses are. But even if your marketing team’s...
3 Quick Ways to Drive Conversions on Pinterest
If you aren’t marketing on Pinterest already, you may be missing out on potentially significant business opportunities. Just consider the following statistics: As of September 2015, there are 100 million users (and counting) on Pinterest. Users pin over 3,400 images a...
What’s the ROI of Laughter?
Branding Voices and Choices Hassan Ali has handled many large campaigns while at Onion Labs, the Onion’s in-house ad agency, including the brand new comedy series, Dr. Jimm. It stars SNL’s Kenan Thompson and serves to encourage PC-buying millenials to upgrade to new...
How to Take an Audience-Centric Approach to Content Marketing
One of a marketer’s goals is to make meaningful connections with consumers. This is also one our biggest challenges. Content marketing is meant to be a strategic way to reach and attract a defined audience. Lately, it seems to have moved to a dangerous place of ROI,...
How to Create Customer Personas for Your B2B Marketing
It’s All About the Customer Ardath Albee, author, persona creator, and digital story strategist, was running a tech start-up in 2000, during the first-ever iteration of marketing automation. Companies came to her frustrated that their websites, which were just a copy...
Social Media Authenticity Lessons From Nicki Minaj
It’s All About Her With 1,600 brands, 1.2 million registered players, 1.1 million Facebook fans, and 176,000 forum followers, HSN is a giant in the retail television world. But how does one stay engaged with such a large and diverse array of participants across all...
Brain Chemistry and How Not to Take Complaints Personally
Image via BigStockPhoto.com In modern social media customer service, it’s important to answer every customer complaint in every channel, every time. That’s the thesis of my new book, Hug Your Haters. But almost no companies follow that advice. Instead, they answer...
GoPro Partners with Periscope for Realtime Broadcasting of Action Sports
Politics: #DemTownHall & Trump It has been another big week in politics—on both ends of the red-and-blue spectrum. The Democrats kicked things off with a town hall meeting, last Monday night in Iowa. Throughout the forum, Bernie Sanders earned more online mentions...
