Erigin Marketing Blog

The browsing experience is a two-way street. Today, nobody wants to be spoon fed information. Instead, they expect a chance to take part in the conversation, either by voicing an opinion or by participating directly in the action. In part, this trend has a lot to do...

Pause for a moment, and think about the current state of social media and digital. Consumers are faced with more messages across more social and digital channels than ever before. It’s resulted in what I like to call an “era of infobesity.” With consumer attention...

Pause for a moment, and think about the current state of social media and digital. Consumers are faced with more messages across more social and digital channels than ever before. It’s resulted in what I like to call an “era of infobesity.” With consumer attention...

The Evolution of Dance (and YouTube) Ten years ago, before the dawn of the big man on video campus (YouTube), Judson Laipply filmed himself doing a dance routine that was a comedic bit for one of his motivational speeches. He needed a way to post it on his Myspace...

Customers spend a lot of money in the name of love. Over the last year, there was a $1.6B increase in spending during Valentine’s Day. From jewelry and clothing to dinner and flowers, people are throwing out the big bucks for their significant others. Assuming you...

Did you know that 82% of local searchers will follow up by either calling the retailer, visiting the store, or making a purchase? Local search plays an important role in driving more foot traffic to your store. (highlight to tweet) But as of August 2015, Google made...

What Is Your Brand’s Personality? What are archetypes? As the Swiss psychiatrist Carl Jung classified them, archetypes are a universal and subconscious concept, “images that are integrally connected to the individual by the bridge of emotions.” Margaret Hartwell is...

Image via BigStockPhoto.com I worked with Edison Research to design a study of the science of complaints that ultimately powered my new book, Hug Your Haters (visit HugYourHaters.com now to order and receive exclusive bonuses not available anywhere else, or ever...

Social Speed Dating Social media can seem like a never-ending round of speed dating. Every day/hour/minute/second can be filled with new people with whom you need to forge a relationship from (near) scratch. Once that intro is made and the connection established, it...

Politics: Iowa Votes First After countless debates and months of campaigning, the first votes of the 2016 presidential race were cast in Iowa last Monday night. There were more than 800,000 mentions across all media of the Iowa Caucuses over the last five days. Below,...