Erigin Marketing Blog
MLM Blog
The Right Way to Use Social Media for Influence Marketing
It’s All in the Long Game Coming from a fine arts degree, moving into agencies, and finding his groove in social media, Jason Keath founded Social Fresh in 2008. As the CEO, he now consults with at least 5,000 different companies on social media strategy and...
Social Media Analytics: A Guide on What and How to Measure
Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the...
7 Ways to Make Your Business Storytelling Awesome
I am super passionate about what I do in the world of telling business and marketing stories. If you read my stuff and know me, you know I am a storytelling nerd from both the business and improv stages—and proudly! I love that storytelling is experiencing a...
A Customer Experience Book That Is Much More Than a Book
There are a LOT of business books out there. Hell, I’ve written five so clearly the bar to clear isn’t that high. But rarely—very rarely—a book emerges that changes the way you think about books. And that IS a high bar to clear because the fundamental premise and...
How to Use Influencers to Amplify Social Media
Audience ≠ Influence As it tends to do in social media, the landscape, it is a-changin’. The rise of influencer marketing has forced many organizations to rethink their approach to social. It has ceased to be about the number of followers or the reach of each post;...
How to Reverse Engineer Your Competitors’ SEO Strategy
Image via BigStockPhoto.com The web is becoming increasingly saturated, which means more sites, more content and—most worryingly—more competitors. Standing out from the crowd can feel like a constant uphill battle, but becoming a front-runner isn’t just about...
6 Accidental Ways Companies Kill Innovation
Image via BigStockPhoto.com Companies pursue innovation with the best of intentions. But all too often, theses efforts quickly lose steam. We’ve all been there—someone pitches an idea, and it’s met with enthusiasm. Everyone is excited! The company wants to evolve; the...
6 Social Media Trends That Will Transform Your Business
The social media landscape continues to evolve at a rapid pace, but then, you already know that. Like me, you live and breathe it daily. You’ve watched the surge in video marketing and probably even felt the tug to get involved. It’s hard not to jump onboard when it...
The Secret Ingredient that Fuels Superior Brands
Recent travels took me to New York City, followed by a direct flight to Indianapolis over the weekend. One trip centered around a literary society, the other around a youth travel hockey tournament. These two events couldn’t be more different. And yet there’s a...
Why the Fire Drill Content Model Doesn’t Work
Image via BigStockPhoto.com Anyone who’s worked in an agency is all too familiar with the term “fire drill.” Those two little words may even conjure bad memories of a race-to-the-finish, last-minute project or a client call that sends your blood pressure skyrocketing....
