Erigin Marketing Blog

Do you want to improve your social media results? Looking for ways to better understand your audience? The key is being data informed. Sound scary? It doesn’t have to be. In fact, it can be simple, rewarding and enlightening. Believe it or not, knowing what your...

From a brand perspective, social media is the gift of a brand platform, a place to step up to the podium and let your voice ring out. There’s no better place to share content and be heard. When we share a post on social media—particularly Facebook and LinkedIn—a title...

Image via BigStockPhoto.com For anyone who works in tech and media, the new year starts with the annual Consumers Electronics Show (CES). In Las Vegas during the first week in January, advancements in technology are introduced and predictions are made for the year....

This is episode one of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other...

Image via BigStockPhoto.com Since the early days of social media, ordinary people have been creating quality user-generated content. Brands were not far behind the trend, looking to capitalize upon the great content their consumers were producing. Brands from all...

In a time where consumer attention is the ultimate commodity, maximizing each social media channel to create memorable experiences has become a powerful strategy. While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s...

The Sharing Economy One of Clinton Bonner’s biggest priorities is helping the market understand what is achievable through crowdsourcing. Topcoder is a community of designers, developers, and data scientists who specialize in design and technology. This community...

Entertainment: Beyonce’s Red Lobster Name Drop Causes Sales to Spike Just before her Super Bowl Sunday performance, Queen bestowed a brand new song upon her international fanbase. The music video for “Formation” instantly went viral, and some of the song’s lyrics have...

Succeeding with content is harder than ever for at least four reasons: 1. 70% of companies will create more content this year (according to Content Marketing Institute). This increase in competition makes it harder to find ears and eyes for your content. 2. Consumers...

It’s Simpler Than You Think John Yorke is a Golden Globe Award-winning producer and business storytelling consultant in addition to being the founder of the BBC’s Writer’s Academy and the author of “Into the Woods: A Five Act Journey Into Story.” “Into the Woods”...