Erigin Marketing Blog
MLM Blog
How Influence Marketing Differs from Celebrity Endorsement
Justin Bieber got another chance to show his unclothed body to the world when Calvin Klein included him in a campaign that boosted pictures of celebrities wearing their products on twitter with the hashtag in #mycalvins. Image via Twitter Many marketers are praising...
How to Adapt to Rapid Shifts in Influence Marketing
Fortune Favors the Bold If there’s one thing that never changes in marketing it’s that things are always changing. How do we keep up with the constant shifts in the digital landscape? By always changing our approach, of course! Jim Tobin is a shapeshifter and a true...
Why Hugging Your Haters Promotes Innovation
Image via BigStockPhoto.com Few government forms or processes engender more frustration and hatred than the US Department of Education’s FAFSA (Free Application for Federal Student Aid) form. Yet with just a bit of listening to what people hate about the FAFSA,...
Why Social Media Customer Service Is the New Marketing
Turn Haters Into Lovers The vast majority of businesses are actually quite terrible at customer service when it comes to complaints/problems. You may think of those few times that the company really came through on a problem, but those one-offs are statistically not...
How to Use Customer Service to Make Great Content Marketing
Image via BigStockPhoto.com This post – which is equally relevant for content marketers and customer experience pros – is drawn from my brand-new book, Hug Your Haters: How to Embrace Complaints and Keep Your Customers. Visit HugYourHaters.com to find out how to get...
Should You Be Fired for Honesty?
As Convince and Convert readers know, Jay Baer has written Hug Your Haters, a guide to help businesses embrace their detractors and build a more healthy relationship with them. And like it or not, sometimes employees can be haters too. Case in point: Talia Jane, a...
Social Media’s Response to Apple vs. The FBI
Business: Virgin America Launches #LetModFly Calling all Mad Men fans! Time to pull out your best mid-century look and book a flight with Virgin America. In an effort to promote the airline’s expanded year-round service to Palm Springs from San Francisco and New York,...
5 Smart Ways to Use Email Signature Marketing
Every marketer, and especially those in software marketing, understands the power of “filling the funnel” with prospects that are interested in what your companies has to offer, whether products or services. Marketers across many industries have relied upon the trusty...
How Data Is Used to Refine Marketing Messages
Image via BigStockPhoto.com By now, we’re all aware that the campaign-centric model of marketing is over—at least, if you want to be a company that remains viable and visible in the minds of consumers. Instead, most of us are using data to inform our campaigns and...
Why Your Business Stories Are a Joke (or Should Be)
Make ‘Em Laugh What’s the one thing that business leaders forget when crafting their brand identity and business stories? Humor. A little lightheartedness can go a long way when forging connections with your consumer base, and who better to learn this skill from...
