Erigin Marketing Blog

My new book, Hug Your Haters: How to Embrace Complaints and Keep Your Customers launches today and I need your help. If you haven’t purchased a copy yet (many of you have, thank you!) please do so today at Amazon. Why I Wrote This Book Through our consulting practice...

All week long, we have been covering Social Media Week in New York City on our blog and across the Zignal Labs social channels. Here is a look at what is driving the conversation in The City so Nice, They Named it Twice. Total Mentions Since kicking off on Monday...

All week long, we have been covering Social Media Week in New York City on our blog and across the Zignal Labs social channels. Here is a look at what is driving the conversation in The City so Nice, They Named it Twice. Total Mentions Since kicking off on Monday...

3-D Digital Not only is Nick the Chief Brand Strategist at Brand Driven Digital, he is also an educator, speaker, and the author of “Get Scrappy: Smarter Digital Marketing for Businesses Big and Small.” Nick is a regular columnist at The Gazette and has also been...

Ever wonder what the best social media image sizes are for each social network? Or how to make sure elements within your cover photos and posts meet the site specifications? In a world where change is constant, keeping up can feel next to impossible. But with the...

A discerning reader has probably spotted the potential oxymoron in the very title of this post. Namely, if you’re a devotee of the theory that a natural link by definition is completely organic, the logical question to ask is: Is there a way to influence the...

I am ready to proclaim that 2016 will be the Year of Mobile. Don’t worry—I’m only kidding. Quite frankly, if I hear someone actually proclaim that—and I know if I Google “Year of Mobile,” I’ll find plenty of articles in my search results—I will bang my head against...

Content creation is a fun, but challenging job. It involves frequent brainstorming, detailed research, and knowledge of industry trends. It also helps to be an experienced wordsmith and grammar nerd! We are required to bring original perspectives to the table—not the...

Speed wins, especially when it comes to activating around live sporting events like the Daytona 500 on social media. However, as companies like NASCAR are showcasing, supplementing real-time coverage with exciting social media experiences has become a powerful...

Location, Location, Location Jeffrey K. Rohrs and Raj Nijjer join the Content Pros Podcast this week to share exciting developments in a brand new industry: location-based personalization and marketing. Jeffrey is the CMO at Yext while Raj is a publisher at Yext’s...