Erigin Marketing Blog
MLM Blog
6 Mistakes to Avoid With Your Employee Advocacy Program
Image via Unsplash In many modern organizations, the right hand doesn’t always know what the left hand is doing. Marketing is… crafting messages? Sales… is building relationships? HR is… handling benefits? With each department so fervently focused on its own...
The Brain Science Behind Business Storytelling
Human Neural Passageways Crave Story Kendall Haven is a trailblazer. As the lead researcher and indeed, creator of the field of neural and cognitive science of story, he is on the front wave of discovering the catalytic power of story and how it can be used to...
The Ultimate Guide to Infographic Marketing
In the words of entrepreneur and acclaimed author Gary Vaynerchuk, “Marketers ruin everything.” This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. While most brands were churning...
How CMOs Can Prove the ROI of Tech Investments
Image via Unsplash Technology used to be only a concern of the IT department, but these days, even the most entry-level employee is expected to have basic knowledge of online tools. It’s a field so important, it’s spread across all teams within an organization....
Why Zappos Wants to Create a New Holiday
Image via BigStockPhoto.com What would you do with an extra day off? This is the inspiration behind Zappos’ #TakeTheLeap campaign, an initiative to turn Leap Day into a national paid holiday. Hosted on Change.org and a dedicated Zappos website, the company offers some...
How to Uncover a B2B Brand Voice That Isn’t Boring
Image via BigStockPhoto.com The B2B world can feel quite stiff sometimes. And while we all technically know that it doesn’t have to be that way, we find ourselves defaulting to that stiffness within our marketing, over and over again. Because even if we do want to be...
How to Create Synergy Between Sales and Marketing Teams
Enabling Bigger Sales Through Better Marketing As we move through the first quarter of 2016, the predicted marketing trends from the end of 2015 are beginning to emerge. In today’s hosts-only show, Randy and Chris explore Oracle Marketing Cloud’s Predictions for the...
The Only Influence Marketing Workbook You’ll Ever Need
Influence marketing keeps evolving at a rapid pace. That’s why I created this workbook based on my own influence marketing planning process. Use this workbook to identify the right influencers for your next project. You can also use it as a template for any...
Why Getting a Little Emotional Helps Grow Your Influence Marketing Program
A Little Sunshine Goes a Long Way Are influence and advocacy marketing the gifts that keep on giving? Yes, yes they are. And knowing how to tap into pre-existing fans and authentic emotional stories gives you even more. Allie Ingalls and Jennie Hughes of WhiteWave...
Which People Skills Are Most Important in Social Media?
You Can’t Fake Authenticity While technology and the way we communicate evolves at a rapid pace, there are some things that stay the same. Mainly, the importance of people skills. This is true for both people and businesses alike. Even the most well thought-out and...
