Erigin Marketing Blog

You’ve been creating consistent blog posts for a while, but you aren’t getting as much traffic as you’d like. It’s time to get to the root of the problem. Google Analytics may tell you that even though you’re bringing in new readers, they don’t visit your site a...

Ain’t no party like a Twitter GIF Party! While the ability to search and send GIFs in tweets and direct messages debuted in late February, Twitter decided to up the ante on March 3, 2016 with an impromptu #GIFparty. Drop your plans for today, we’re celebrating GIFs on...

Bringing the Funny to Twitter As the Head Social Media Writer for Comedy Central, Matt Tobey spends a lot of his time thinking in 140-character snippets. With 17 million loops on Vine, he knows a thing or two about how to create 6-second clips that resonate. Drawing...

While once thought of as a fading trend, influence marketing is back and hotter than ever. It’s no wonder, with the ever-increasing amount of brand-generated content and ad-blockers making it harder to promote branded content, that brands are looking for new ways to...

Gotta Have Faith Wouldn’t it be nice to control absolutely everything? Actually no. Not really. Sometimes it’s best to trust your choices and let go after looking closely at well-collected data. Rebekah Iliff is a powerhouse of energy, savvy, and wisdom after years in...

Have you ever struggled creating ads with the Facebook Power Editor ? At times it drives me crazy! I’m in the middle of creating an ad and I copy a previous ad.  I then open up the ad and try to edit the audience and Power Editor freezes. Ahhhhhhhhh… it’s happened too...

Technology’s rapid rise plays a major role in why it’s important to focus on omnichannel marketing. With omnichannel marketing, every customer experience is smooth and consistent, regardless of the ways they access material. Whether they’re doing research or...

In most companies – especially B2B firms – sales and marketing don’t get along. Ultimately, both groups are tasked with the same revenue production goal, but their core skills and perceptions are different enough that much is lost in translation. They sing the same...

Get Yourself a Social Checkup Running a successful social campaign in a tightly regulated environment such as healthcare can be a daunting task for any marketing professional. Between privacy laws, data security, and overcoming the public’s “ick” factor for some...

Search marketing done right lands your site the first listing on Google or Bing results, but the consequences of search done wrong are much, much worse: In January 2016, the founder of a search agency in Texas was sentenced to 37 months in federal prison for his shady...