Erigin Marketing Blog

If you’re IHOP, National Pancake Day is kind of a big deal. Since 2006, the company has celebrated its namesake holiday by offering consumers a free stack of pancakes for an optional donation to charities in the communities in which IHOP operates. YA’LL GET FREE...

Marketing ideology seems to change every ten years or so—unless you’re David Ogilvy, and your philosophy has lasted the better part of a century. Despite having passed on over a decade and a half ago, Ogilvy’s ideas on marketing are as true now as they were when he...

The Early Bird Catches the Worm Raise your hand if you love getting up by 5 a.m. Anyone? Bueller? Me neither. But you know who does? The brilliant and talented Gini Dietrich, CEO of Arment Dietrich, author and founder of Spin Sucks, and co-host of “Inside PR.” Arment...

More Than Room Service With a global portfolio of eleven brands that encompasses 638 properties in 52 countries, the role of social and customer engagement can be both tricky and overwhelming for Hyatt. Luckily, they have Dan on their side who has crafted an approach...

My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters, and we discovered that customer service is being massively disrupted. Now the Edison team is back with a new edition of their annual Infinite Dial research (they partner...

You know how much hard work it is creating content, don’t you? Well… for all that hard work, you need to get some rewards for doing it! This is where a content conversion funnel comes in. A content conversion funnel is where you share a piece of content that gets...

One of my favorite sayings, often repeated by my granny, was that she didn’t get gray hair lazing around in the sun. It was mostly directed at my dad whenever he tried to trick her into believing something. I’ve been at the receiving end a couple of times, too. What...

Navigating the Sea of Story How can business leaders get their own brand story straight and then engage customers to participate in that story? Chris Moody and Randy Frisch, co-hosts of another Convince & Convert podcast, Content Pros, pose that question in this...

Since December of 2015, we have seen Google become more deeply involved in helping brands manage their location data in a seamless way. The Google My Business API rollout has been a welcome development to more quickly and efficiently keep Google listings updated. For...

Effective website copy stresses benefits rather than features. However, to substantially boost conversions, content developers must understand the benefits of what they are selling in a very detailed way—in fact, talking about benefits vaguely, or in a way that...