Erigin Marketing Blog

Predicting Marketing Change Before Our Eyes It is no secret that the digital realm moves quickly and creates earth-shattering trends in the blink of an eye. Keeping up with this roving beast that runs 24/7 can seem like an insurmountable task. Wouldn’t it be nice if...

My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters, and we discovered that customer service is being massively disrupted. Now the Edison team is back with a new edition of their annual Infinite Dial research (they partner...

The results are in. Last month, we asked you to write the most effective copy for a Consumer Reports email in a way that could also test which value factors were most appealing to Consumer Reports donors. We’ll get to the results, and the big winner of the...

Everyone Has a Story to Tell Michael Margolis is a globetrotting storyteller and a business storytelling legend. His team at Get Storied are the experts on storytelling for disruptive and social innovation. They communicate world-changing ideas and help companies...

Nearly two million words. That’s the value in one minute of video. Let that sink in for a moment. Now consider how long it would take to write that amount of content. Sure, you could plop down in front of your computer, slaving away day in and day out. Or, you could...

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. According to a survey by ScanLife, 89% of customers use their mobile phones while...

Whether you love () them or hate () them, chances are that you have seen an emoji or two in your day. Maybe you’ve used a few of your own today. In the last year, these little faces and icons are revolutionizing the way brands are running marketing campaigns. The...

This is episode two of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other...

In the past few years, videos have started taking over—and it’s easy to see why. They stimulate both the visual and auditory senses while packing a wealth of information into a short span of time. Videos are also very diverse in their application. From providing...

Using Numbers Creatively Adam New-Waterson is the data whisperer. Working at a company like LeanData, he focuses on ensuring that the marketing department’s efforts are actually helping the company and sales team meet their goals in real world applications.  Adam and...