Erigin Marketing Blog

Put Me In, Coach Want to be the best? Learn from the best. Sally Falkow has over 30 years of experience in PR and has trained and coached thousands of professionals and executives of all kinds. She believes in tracking the right kind of data, determining actionable...

As you draft up your campaign or strategy, always ask yourself this question: Can I measure this? For the most important components of your project, the answer will likely be yes. So before you begin executing, make sure you’re laying down a solid foundation for how...

Live Your Story Sam Knowles knows all about the story cycle. Heck, he’s lived it! As the Managing Director of corporate and brand storytelling consultancy Insight Agents in London, Sam helps clients “find and express compelling and differentiated stories.” But it...

Life sometimes has a funny way of forcing you to make decisions, or clarifying what you should be focused on. Suddenly, out of the blue, you get an email from your boss that he is having a meeting with the CEO of the company. This is not a small company. That makes...

Creating high-quality content is critical to content marketing success. With more than 2 millions blog posts published every day, you need a way to make your content stand out. But you’re probably wondering, “How do I create high-quality content that drives traffic...

In a time where companies vie to stand out amid a seemingly never-ending stream of content, two brands are making waves for their unique disappearing acts. The twist? Both were cleverly executed in order to raise awareness for the same cause: #BringBackTheBees. Burt’s...

Telling Stories With Numbers Though this is Tom Webster’s second appearance on the Content Pros Podcast, he visits this week for a special and timely reason. In addition to doing market research for brands on consumer behavior and marketing effectiveness, Tom’s...

The power of competitive social media analysis is not the awareness of every tweet or post. Rather, the true power comes from the trends you find by aggregating data to extract patterns. Many, if not most, companies broadcast every initiative they’re executing. From...

To Thine Own Self Be True Knowing who you truly are is one of the greatest challenges of life. It’s also the key to successful influence marketing. No biggie…! Carrie Morgan has over 20 years of experience in the PR world, and her views—on taking the time to know your...

Total Mentions Over the last week, SXSW has generated hundreds of thousands of mentions. Broken down by film, music, and interactive, it logically was the crowd discussing technology and media that made the most noise over the first half of the festival. This is due...