Erigin Marketing Blog

It is time for us to redefine the word bots. A quick poll around the office gathered the following words associated with “bots”: spam Transformers Skynet that robot that the dude pushed down in that video in Boston (their words for this video) automated bad annoying...

Fans = Users = Customers Being the largest importer of anime in North America comes with a huge fan base and a daunting host of responsibilities. Managing over 400 titles, attending 38 annual conventions, sending millions of emails, and engaging with a community that...

It’s no secret—I am a humor nerd. At 8, my first class presentation was on one of Hollywood’s first comic stuntmen, Harold Lloyd! As a marketer, storyteller and performing improviser, I love anything that makes me think and laugh. That’s why I love cartoons so much....

With a number of companies testing the immersive storytelling potential of 360-degree videos on Facebook, Liberty Mutual stands out for its unlikely, yet clever use of the medium. It’s cold. It’s dark. Your car breaks down. What should you do?! Explore our 360° Video...

Mythbusters: SEO Edition At Stone Temple consulting, the main areas of focus are content marketing, search engine optimization, and social media. As CEO and founder of the company, Eric Enge is charged with responsibilities like determining the future of the industry...

Do you realize how valuable it is to monitor and track conversations online? Are you monitoring the trends related to conversations about your brand? Is all that social media activity paying off? What are people saying that is negative or positive about you or your...

Between demanding careers and demanding families, Moms are constantly on the go and juggling multiple responsibilities. One of those responsibilities includes purchasing goods for their families. With the annual U.S. mom buying power estimated to be $2.1 trillion,...

Contrary to what some marketers think, social media isn’t just a channel to blast out promotional content and drive a ton of website traffic. While that may have been common practice in the past, social media marketing has matured. Now there are a variety of ways to...

FBI Announces They Can Hack on Their Own It has been a month since it became public knowledge that the FBI was locked out of an iPhone used by one of the San Bernardino killers. And after getting rejected by Apple in assisting with the unlock, the bureau has been...

Image via Unsplash The more things change, the more they stay the same. I spent a few days last week with 10,000 digital marketers, enveloped by all things Adobe at their Adobe Summit event. They paid me to cover the event as an insider. It was my first-ever Adobe...