I am a storytelling and comedy nerd, a marketer, and a comic improviser. I know how important preparing and letting go is. In the same way software nerds rule technology development (I say this with admiration, as I am married to one!), the future of streaming video...
Have you ever wondered what separates successful social media marketers from those that struggle? Or why one business will succeed on social media while another staggers along? The answer isn’t as complicated as you might think. Those that achieve exponential growth...
Master the Art of Presentation Do you find yourself breaking out in a cold sweat whenever you’re faced with a boardroom full of expectant faces? Do you detest public speaking and presentations? Labeled “a public speaking phenom,” New York Times and Wall Street Journal...
This is episode three of my new show: Marketing Marvels. It almost seems too simple: Utilizing your email signature, the thing that gets automatically attached to every single email you send, for marketing purposes. Whether it’s an invitation to an event, a promotion...
The business of apps is thriving. Around the close of 2015, Google Play contained around 1.8 million apps, while the Apple Store boasted 1.5 million apps in June 2015. Estimates peg consumer expenditure on mobile apps at $50 billion for 2016. This makes the mobile app...
Image via Unsplash Large companies live or die based on their data, so you’d think that marketing data would be strictly controlled and carefully recorded and maintained. But this is not always the case. In fact, in non-tech companies, where marketing automation...
