Image via BigStockPhoto.com There’s no denying that infographics are a great way to spread your message. The mingling of rich visuals, typography, and large amounts of data give content marketers a way to reach audiences in a way that isn’t at all overwhelming—which...
Finding the Most Effective Blogging Format In addition to his work as Director of Content Strategy at Oracle Marketing Cloud, Jeff has worked as an author, strategist, marketer, speaker, and blogger. He co-authored “The B2B Social Media Book” back in 2012 and brings...
Image via BigStockPhoto.com What do bacon vodka, wilted flowers, and hand underpants (yes, there’s such a thing) have in common? These are examples of niche enterprises that cater to very specific audiences. As marketers, we usually prefer popular brands or companies...
Simple Yet Compelling Storytelling Kathy Klotz-Guest is an expert at helping business professionals become better storytellers for their companies. With a resume steeped in Silicon Valley culture, you may believe Kathy to be a specific kind of marketer. But for a...
You know you need content – and probably more this year than ever before. But how do you organize your internal personnel to get all that content created, amplified, and measured? According to our friends at RunDown there are 6 ways to do it. They recently published...
Defeating the Pink Slip This episode was nearly named “How to Systemize Your Creativity” but the conversation around the revolving door of agencies was too good to pass up! Agencies (advertising, digital, marketing, media, PR) can find it difficult to keep a client...
