The first thing everyone finds out about me is that I love lists and checklists. Shopping lists, to-do lists, reading lists—I am always thrilled to make them. It’d be a shame if I didn’t have a detailed checklist for my #1 activity: content writing. For all my...
Looking to visually market your business on Facebook? Want quick and easy ideas to promote your product or service? While there are countless ways to create differentiation on Facebook, your cover photo is the first thing most fans will see. Designing a customized...
Image via BigStockPhoto.com When was the last time you phoned up a company to leave them feedback, or even just sent them an email? Can’t remember? Well, you’re not alone. Customers today are turning towards social media instead to let companies know exactly what they...
A recent Twitter exchange between Pret a Manger and an unhappy customer offers an important reminder that every customer interaction should be treated as an opportunity to deliver a positive, if not hilariously memorable, experience. The exchange started out...
Image via BigStockPhoto.com I gave a webinar a few weeks back about how to come up with fresh and fun ideas for content marketing using improv comedy. This wasn’t about being funny—it was about using principles from improv to create content with a lighthearted touch...
The Art of Learning Mike McGrail joins the Content Pros today all the way from Edinburgh, Scotland. Having recently put his own Digital Marketing Consultancy on hold, he is the new Marketing Director at Administrate. This shift has resulted in a specificity of focus...
