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Why Content Experience Matters

Why Content Experience Matters

Crafting a Nuanced Experience This week’s episode of Content Pros is a special hosts only show with your favorite hosts, Chris Moody and Randy Frisch. After hearing Chris and Randy interviewing the top content marketers in the industry each week, it’s time to turn the...
3 Banner Ad Best Practices Debunked

3 Banner Ad Best Practices Debunked

Advertising has always been about creativity and addressing the pain points of your consumers, and it still is today. Throughout the years, advertisers have developed guidelines for most industries (including banner advertising), and those guidelines are...
The 3 Social Media Rules for Death and Tragedy

The 3 Social Media Rules for Death and Tragedy

Image via Unsplash When David Bowie died last week (and by the way, f*ck cancer) companies hither and yon decided to hitch their social media exposure and engagement wagons to Ziggy Stardurst, thinking that the strategy of “riding the hashtag” gave them license to use...
How to Combine Social Media and B2B Marketing Automation

How to Combine Social Media and B2B Marketing Automation

Divide and Conquer When you are a B2B company with a product that has an extended buying cycle, it can be difficult to know how and when to engage with your clients through social media. Marketing automation can ease this burden by keeping your brand in the minds of...
5 Lessons from 1 Million Views on SlideShare

5 Lessons from 1 Million Views on SlideShare

Image via BigStockPhoto.com If you’re interested in learning how to create SlideShare presentations that generate thousands of views and downloads, this will be one of the best blog posts you’ll ever read. Two years ago, I set out on a mission to uncover insights that...

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