You’re Doing Retargeting Wrong: Here’s How to Fix It
Did you know that of all the targeting options you have when it comes to PPC, retargeting can be the most effective one? Image via ComScore The only downside is that many people do it so wrong. Grouping all your visitors into one audience and hitting them with the...
What Makes Customers Loyal to Brands?
Image via BigStockPhoto.com In 2016, brands should be doing everything possible to promote customer loyalty. New sales are vital to a business and can help drive growth, but are executives forgetting the bread and butter of their income, their existing customers? To...
How IHOP Turned Pancake Art Into an Unforgettable Customer Experience
How IHOP Turned Pancake Art Into an Unforgettable Customer Experience Ever wondered what your portrait would look like on a pancake? If so, this campaign is for you. In celebration of the return of “All You Can Eat Pancakes,” IHOP commissioned pancake artist Nathan...
Why You Need Design Thinking and How to Use It
My daughters are fluent French-speaking wonders, and they’ve taught me something amazing about linguistics and communication: French speakers implement a specific salutation for different people holding different stations within society. It seems obvious, and there...
How Visuals are Telling the NAIAS Story
Politics: State of the Union President Obama delivered his final State of the Union address last Tuesday, and Twitter was all abuzz with #SOTU chatter. Overall, there were more than 950,000 Twitter mentions during the hour-long speech: While Obama addressed a host of...