You’ve just created the Mona Lisa of content. It’s beautiful, it’s one of a kind, it has metaphors, it has puns, and you’ve proofread it 14 times. Now, where is everybody? Unfortunately, great content is worthless if nobody ever sees it. And posting your Mona Lisa to...
The Power of the Personal David Spark began his career as a touring stand up comedian. He eventually made the switch from writing comedy to writing content after tiring of the always-on-the-road stand-up lifestyle, and founded Spark Media Solutions shortly thereafter....
Image via BigStockPhoto.com Did you ever think that a selfie could help the community? It’s a nice thought, right? Toyota recently partnered with Saatchi and Saatchi LA to add a slice of philanthropy to their December Sales Event marketing strategy. They donated...
What Makes a Hero? Each week, we invite a new guest to help us break down the story cycle and its origins in Joseph Campbell’s “The Hero’s Journey” so that listeners can use these tools when crafting brand stories, marshalling the troops in their companies, and...
Not planning for your social media campaign can be a disaster for your business. A social media campaign can deliver great results. It can also deliver really poor results and waste your money. What causes them to fail? Not using cat videos… ha ha… Ignoring cat...
Virtual Reality Training a couple upstarts in the marketing department to add video to their cache of social tools is hard enough. But imagine trying to wrangle 80,000 employees spread across the country into embracing and utilizing video as a serious marketing tool...
