One of a marketer’s goals is to make meaningful connections with consumers. This is also one our biggest challenges. Content marketing is meant to be a strategic way to reach and attract a defined audience. Lately, it seems to have moved to a dangerous place of ROI,...
It’s All About the Customer Ardath Albee, author, persona creator, and digital story strategist, was running a tech start-up in 2000, during the first-ever iteration of marketing automation. Companies came to her frustrated that their websites, which were just a copy...
It’s All About Her With 1,600 brands, 1.2 million registered players, 1.1 million Facebook fans, and 176,000 forum followers, HSN is a giant in the retail television world. But how does one stay engaged with such a large and diverse array of participants across all...
Image via BigStockPhoto.com In modern social media customer service, it’s important to answer every customer complaint in every channel, every time. That’s the thesis of my new book, Hug Your Haters. But almost no companies follow that advice. Instead, they answer...
Politics: #DemTownHall & Trump It has been another big week in politics—on both ends of the red-and-blue spectrum. The Democrats kicked things off with a town hall meeting, last Monday night in Iowa. Throughout the forum, Bernie Sanders earned more online...
Move over, Millennials—Generation Z is the freshest wave of movers and shakers to grace the online marketplace. Just out of high school, these incoming trendsetters don’t know a world without smartphones, they have no clue what a two-hour wait time feel like, and...
