The social media landscape continues to evolve at a rapid pace, but then, you already know that. Like me, you live and breathe it daily. You’ve watched the surge in video marketing and probably even felt the tug to get involved. It’s hard not to jump onboard when it...
Recent travels took me to New York City, followed by a direct flight to Indianapolis over the weekend. One trip centered around a literary society, the other around a youth travel hockey tournament. These two events couldn’t be more different. And yet there’s a...
Image via BigStockPhoto.com Anyone who’s worked in an agency is all too familiar with the term “fire drill.” Those two little words may even conjure bad memories of a race-to-the-finish, last-minute project or a client call that sends your blood pressure skyrocketing....
The browsing experience is a two-way street. Today, nobody wants to be spoon fed information. Instead, they expect a chance to take part in the conversation, either by voicing an opinion or by participating directly in the action. In part, this trend has a lot to do...
Pause for a moment, and think about the current state of social media and digital. Consumers are faced with more messages across more social and digital channels than ever before. It’s resulted in what I like to call an “era of infobesity.” With consumer attention...
Pause for a moment, and think about the current state of social media and digital. Consumers are faced with more messages across more social and digital channels than ever before. It’s resulted in what I like to call an “era of infobesity.” With consumer attention...
