Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the...
I am super passionate about what I do in the world of telling business and marketing stories. If you read my stuff and know me, you know I am a storytelling nerd from both the business and improv stages—and proudly! I love that storytelling is experiencing a...
There are a LOT of business books out there. Hell, I’ve written five so clearly the bar to clear isn’t that high. But rarely—very rarely—a book emerges that changes the way you think about books. And that IS a high bar to clear because the fundamental premise and...
Audience ≠ Influence As it tends to do in social media, the landscape, it is a-changin’. The rise of influencer marketing has forced many organizations to rethink their approach to social. It has ceased to be about the number of followers or the reach of each post;...
Image via BigStockPhoto.com The web is becoming increasingly saturated, which means more sites, more content and—most worryingly—more competitors. Standing out from the crowd can feel like a constant uphill battle, but becoming a front-runner isn’t just about...
Image via BigStockPhoto.com Companies pursue innovation with the best of intentions. But all too often, theses efforts quickly lose steam. We’ve all been there—someone pitches an idea, and it’s met with enthusiasm. Everyone is excited! The company wants to evolve; the...
