Make ‘Em Laugh What’s the one thing that business leaders forget when crafting their brand identity and business stories? Humor. A little lightheartedness can go a long way when forging connections with your consumer base, and who better to learn this skill from...
Do you want to improve your social media results? Looking for ways to better understand your audience? The key is being data informed. Sound scary? It doesn’t have to be. In fact, it can be simple, rewarding and enlightening. Believe it or not, knowing what your...
From a brand perspective, social media is the gift of a brand platform, a place to step up to the podium and let your voice ring out. There’s no better place to share content and be heard. When we share a post on social media—particularly Facebook and LinkedIn—a title...
Image via BigStockPhoto.com For anyone who works in tech and media, the new year starts with the annual Consumers Electronics Show (CES). In Las Vegas during the first week in January, advancements in technology are introduced and predictions are made for the year....
This is episode one of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other...
Image via BigStockPhoto.com Since the early days of social media, ordinary people have been creating quality user-generated content. Brands were not far behind the trend, looking to capitalize upon the great content their consumers were producing. Brands from all...
