Content creation is a fun, but challenging job. It involves frequent brainstorming, detailed research, and knowledge of industry trends. It also helps to be an experienced wordsmith and grammar nerd! We are required to bring original perspectives to the table—not the...
Speed wins, especially when it comes to activating around live sporting events like the Daytona 500 on social media. However, as companies like NASCAR are showcasing, supplementing real-time coverage with exciting social media experiences has become a powerful...
Location, Location, Location Jeffrey K. Rohrs and Raj Nijjer join the Content Pros Podcast this week to share exciting developments in a brand new industry: location-based personalization and marketing. Jeffrey is the CMO at Yext while Raj is a publisher at Yext’s...
Justin Bieber got another chance to show his unclothed body to the world when Calvin Klein included him in a campaign that boosted pictures of celebrities wearing their products on twitter with the hashtag in #mycalvins. Image via Twitter Many marketers are praising...
Fortune Favors the Bold If there’s one thing that never changes in marketing it’s that things are always changing. How do we keep up with the constant shifts in the digital landscape? By always changing our approach, of course! Jim Tobin is a shapeshifter and a true...
Image via BigStockPhoto.com Few government forms or processes engender more frustration and hatred than the US Department of Education’s FAFSA (Free Application for Federal Student Aid) form. Yet with just a bit of listening to what people hate about the FAFSA,...
