Search marketing done right lands your site the first listing on Google or Bing results, but the consequences of search done wrong are much, much worse: In January 2016, the founder of a search agency in Texas was sentenced to 37 months in federal prison for his shady...
Image via Unsplash In many modern organizations, the right hand doesn’t always know what the left hand is doing. Marketing is… crafting messages? Sales… is building relationships? HR is… handling benefits? With each department so fervently focused on its own...
Human Neural Passageways Crave Story Kendall Haven is a trailblazer. As the lead researcher and indeed, creator of the field of neural and cognitive science of story, he is on the front wave of discovering the catalytic power of story and how it can be used to...
In the words of entrepreneur and acclaimed author Gary Vaynerchuk, “Marketers ruin everything.” This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. While most brands were churning...
Image via Unsplash Technology used to be only a concern of the IT department, but these days, even the most entry-level employee is expected to have basic knowledge of online tools. It’s a field so important, it’s spread across all teams within an organization....
Image via BigStockPhoto.com What would you do with an extra day off? This is the inspiration behind Zappos’ #TakeTheLeap campaign, an initiative to turn Leap Day into a national paid holiday. Hosted on Change.org and a dedicated Zappos website, the company offers some...
