While once thought of as a fading trend, influence marketing is back and hotter than ever. It’s no wonder, with the ever-increasing amount of brand-generated content and ad-blockers making it harder to promote branded content, that brands are looking for new ways to...
Gotta Have Faith Wouldn’t it be nice to control absolutely everything? Actually no. Not really. Sometimes it’s best to trust your choices and let go after looking closely at well-collected data. Rebekah Iliff is a powerhouse of energy, savvy, and wisdom after years in...
Have you ever struggled creating ads with the Facebook Power Editor ? At times it drives me crazy! I’m in the middle of creating an ad and I copy a previous ad. I then open up the ad and try to edit the audience and Power Editor freezes. Ahhhhhhhhh… it’s happened too...
Technology’s rapid rise plays a major role in why it’s important to focus on omnichannel marketing. With omnichannel marketing, every customer experience is smooth and consistent, regardless of the ways they access material. Whether they’re doing research or...
In most companies – especially B2B firms – sales and marketing don’t get along. Ultimately, both groups are tasked with the same revenue production goal, but their core skills and perceptions are different enough that much is lost in translation. They sing the same...
Get Yourself a Social Checkup Running a successful social campaign in a tightly regulated environment such as healthcare can be a daunting task for any marketing professional. Between privacy laws, data security, and overcoming the public’s “ick” factor for some...
