Navigating the Sea of Story How can business leaders get their own brand story straight and then engage customers to participate in that story? Chris Moody and Randy Frisch, co-hosts of another Convince & Convert podcast, Content Pros, pose that question in this...
Since December of 2015, we have seen Google become more deeply involved in helping brands manage their location data in a seamless way. The Google My Business API rollout has been a welcome development to more quickly and efficiently keep Google listings updated. For...
Effective website copy stresses benefits rather than features. However, to substantially boost conversions, content developers must understand the benefits of what they are selling in a very detailed way—in fact, talking about benefits vaguely, or in a way that...
You’ve been creating consistent blog posts for a while, but you aren’t getting as much traffic as you’d like. It’s time to get to the root of the problem. Google Analytics may tell you that even though you’re bringing in new readers, they don’t visit your site a...
Ain’t no party like a Twitter GIF Party! While the ability to search and send GIFs in tweets and direct messages debuted in late February, Twitter decided to up the ante on March 3, 2016 with an impromptu #GIFparty. Drop your plans for today, we’re celebrating GIFs on...
Bringing the Funny to Twitter As the Head Social Media Writer for Comedy Central, Matt Tobey spends a lot of his time thinking in 140-character snippets. With 17 million loops on Vine, he knows a thing or two about how to create 6-second clips that resonate. Drawing...
