Contrary to what some marketers think, social media isn’t just a channel to blast out promotional content and drive a ton of website traffic. While that may have been common practice in the past, social media marketing has matured. Now there are a variety of ways to...
FBI Announces They Can Hack on Their Own It has been a month since it became public knowledge that the FBI was locked out of an iPhone used by one of the San Bernardino killers. And after getting rejected by Apple in assisting with the unlock, the bureau has been...
Image via Unsplash The more things change, the more they stay the same. I spent a few days last week with 10,000 digital marketers, enveloped by all things Adobe at their Adobe Summit event. They paid me to cover the event as an insider. It was my first-ever Adobe...
Put Me In, Coach Want to be the best? Learn from the best. Sally Falkow has over 30 years of experience in PR and has trained and coached thousands of professionals and executives of all kinds. She believes in tracking the right kind of data, determining actionable...
As you draft up your campaign or strategy, always ask yourself this question: Can I measure this? For the most important components of your project, the answer will likely be yes. So before you begin executing, make sure you’re laying down a solid foundation for how...
Live Your Story Sam Knowles knows all about the story cycle. Heck, he’s lived it! As the Managing Director of corporate and brand storytelling consultancy Insight Agents in London, Sam helps clients “find and express compelling and differentiated stories.” But it...
