How to Become a Master Business Storyteller
Find a Story Within a Story Michael Hauge has spent the past thirty-five years in Hollywood, working with the top actors, directors, and screenwriters to develop phenomenal stories. Remember “I Am Legend”? How about the remake of “Karate Kid”? Yep, those are just two...
Why 2016 Will Be the Year of Video Marketing
January has come and gone, and February slipped out the door right behind it. Now it’s March, and you’re probably working hard to implement all those new campaigns and initiatives you developed in December. But did you set the right goals? And are you using the right...
A Marketer’s Guide to Making the Most of AdWords
Many people ask me how they can optimize in AdWords. I tell them to look for opportunities in their campaigns. (highlight to tweet) There are numerous AdWords reports that can help you find areas with room for improvement. In this post, I am going to highlight some of...
How to Plan and Create Awesome eCommerce Content
When starting an online store, content is a frequently underrated yet vital aspect of the website creation process. We consistently tell our clients that we need content for the site completed within the first one to two months of a project—otherwise, it is the area...
7 Companies That Almost Tricked Us This April Fools’ Day
With each passing year, April Fools’ Day presents a challenge and opportunity for companies. While April Fools may not be for every company out there, there are some companies who surprise and delight us each year. Following last year’s robust Convince & Convert...