Lately there has been a lot of talk about customer experience, or CX. Its value and importance within a given brand is at or near the top of the priority list for many companies the world over. At least it should be. But as important and as talked-about as CX is,...
Customer service is being disrupted in the same ways that marketing has been disrupted: mobile, social, Millennial behavior shifts. We talk about marketing disruption A LOT. We talk about customer service disruption just a little. As a result, most companies are using...
Snapchatting for Talent With over 6,000 employees that work with 82% of the world’s Fortune 500 companies, BMC Software is a behemoth in the field of enterprise IT solutions. Carlos has the daunting position of being in charge of raising awareness for BMC products and...
Imagine if you owned a shop and you could follow up everyone who walked into your shop with an advertisement. You could even change your ad based on what aisles they visited… …the products they picked up …the part of the shop they visited …which cash register they...
Does it feel like a new social network pops up almost daily? Feeling the pressure to be “everywhere” and running to keep up? If you’ve wondered which social media site is right for your business, it’s no surprise. With a variety of platforms to choose from, knowing...
Degree’s #EveryMoveCounts While we are on the subject of March Madness, it was interesting to see how brands took to social media during last week’s NCAA championship game. Degree Deodorant, a sponsor of the NCAA, partnered with the organization to conduct a series of...
