There it is, hanging on the wall, staring us down—its massive, white face with a blank, squeaky-clean stare. Sitting in its shadow, we spitball and brainstorm while leaning back into the most ergonomically creative position (sneakers up on the table). It’s our ritual,...
Image via BigStockPhoto.com Sales and PR have a lot in common—even if both sides are reluctant to agree. Sure, the goals are varied, the methods are unique, and even the personalities among types of professionals can greatly contrast. But there are still elements that...
A seasoned pro can make reasonably informed guesses about what a given target audience will respond to. It’s the starting point of any new campaign. And by watching analytics, we can measure just how good those informed guesses are. But even if your marketing team’s...
If you aren’t marketing on Pinterest already, you may be missing out on potentially significant business opportunities. Just consider the following statistics: As of September 2015, there are 100 million users (and counting) on Pinterest. Users pin over 3,400 images a...
Branding Voices and Choices Hassan Ali has handled many large campaigns while at Onion Labs, the Onion’s in-house ad agency, including the brand new comedy series, Dr. Jimm. It stars SNL’s Kenan Thompson and serves to encourage PC-buying millenials to upgrade to new...
